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BAILEYS ALMANDE  

Under The Hood: 

 

Bailey's Almande is a new line extension for Diageo.  It offers a unique dairy free element however awareness is low and distribution is limited.  Diageo would like to market to African American, Hispanic, LGBTQ, communities as well as Internal Employees.

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Internal- Diageo Headquarters

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Non/Traditional Splash Up

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Brand Anthem Manifesto

New Package Design

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